It’s true what they say; with age comes wisdom, maturity and a heightened desire to go under the knife and fix our appearance!
A study conducted by SunLife Big 50 revealed that 6 out of 10 people are enjoying life more than ever before since hitting the landmark age. However, being on the ‘wrong side of 50’ can sometimes spur aspirations to stay young and keep the number of wrinkles appearing at bay.
With growing attention surrounding social media and the pressures to look like those ‘perfect’ ‘un-edited’ celebs, it’s no surprise that the wiser generation are popping up more frequently in cosmetic clinics with an ambition to re-gain the lifted face they once had.
According to a study, a quarter of a million Brits admit to having opted for a nip, tuck, face lift or other procedure once hitting the big five-O. The surgeries they are undertaking have said to deduct four years physically but also ten years off their mental age.
The notions behind the surgeries, according to some of the clients, are that the procedures give them the body that matches their mind, looking as young as they feel which ultimately gives them confidence and the ability to no longer worry about what other people think of them.
Whilst those who undergo the cosmetic alterations say the surgeries have produced nothing but positivity in their lives; there is mounting concerns as to whether ‘growing older with grace’ still exists. It all boils down to should we be embracing aging rather than stopping it?
Managing client’s expectations. As a practitioner it is your job to make sure your customers do not come out of the surgery unhappy with the results; to do this they must be aware of what these results will be before they get on the table. Having a patient over the age of 50 believe that when they walk out of surgery they will look exactly like they did 30 years prior is incredibly unrealistic and automatically puts you at risk of a claim when the results are different to what they pictured.
You must make sure the customer has a realistic and reasonable idea of the outcome before the procedure is underway. Emphasis on the fact surgery will not turn the clock back 20 years but enhance already existing features is vital for handling their anticipations.
Ultimately you have to limit any potential risk of a claim. If you believe your client has impossible expectations you need to know when to say no. You can put yourself in danger if you carry out a surgery where you are aware the results will not match the client’s expectations.
If you need help on how to refuse surgery, take a look at our guide ‘How to say ‘No’ to Patients’.